Course 01 · Training
Social media course for businesses
“Your team posting with strategy and selling every day.”
A hands-on course so your team plans, posts and sells on Instagram, Facebook and TikTok with strategy and consistency.
About the course
Social media for business
Our social media course for businesses is designed for teams that post "whenever they can" and want to turn their social channels into a real sales channel. In hands-on sessions, using examples from your own business, they will learn what to post, when to post it and how to measure whether it works.
We work with what your team already has: a phone, your brand accounts and the will to learn. By the end, each participant leaves with a one-month content calendar, post ideas ready to produce and a simple routine to answer messages and comments without losing customers.
Since 2010 Calamar Agency has managed social media for hotels, real estate firms, restaurants and brands in Puerto Vallarta. In this course we share what really works day to day, with exercises you can apply from the very first session. We teach it at your company, live online or in open groups for entrepreneurs.
How the course works
Each session combines a short explanation with hands-on exercises on your own brand. Before we start we run a quick diagnosis to understand your team's level and tailor the examples to your industry. Participants work with their phones, accounts and products, and at the end they receive support material, templates and a Q&A session. Every attendee also receives a certificate of participation.
Training from an agency that does it every day
What we teach is what we apply for our clients in services like social media management. After the course we can keep supporting you with content production or monthly reviews. See all our training courses or request a training quote and we will send you the syllabus, duration and available dates.
Topics covered
- Content strategy
- Editorial calendar
- TikTok
- Reels
- Metrics
What you will learn
- Set goals and your brand voice on social media
- Plan a one-month content calendar
- Write posts that bring in messages and sales
- Use stories, reels and pinned posts to your advantage
- Answer comments and messages like a pro
- Read the metrics that matter and improve every week
Syllabus
Course modules
- Module 1Strategy and goals
What your business wants from social media and who it talks to
- Module 2Content calendar
How to plan a month of posts in one afternoon
- Module 3Posts that sell
Copy, hooks and calls to action that bring in messages
- Module 4Reels and stories
The short video formats with the most reach today
- Module 5Customer care and metrics
Reply fast, measure results and improve every week
Who is it for?
- Sales and customer service teams
- People in charge of social media with no formal training
- Business owners and entrepreneurs
- Front desk and hotel or restaurant teams
Formats and duration
We go to your offices and adapt the content to your team.
Interactive sessions on Zoom or Meet, from anywhere.
For entrepreneurs who sign up on their own.
Duration: 8 hours · 2 sessions
Benefits for your business
- 01Consistency
your brand posts every week without relying on one person
- 02More sales
posts designed to generate messages and quotes
- 03Professional image
your whole team communicates in the same style
- 04Autonomy
your team knows what to do and how to measure results
Request information
Get a training quote for your team
Request information
A tailored quote in less than a day.
Shall we talk about your project?
A tailored quote in less than a day.