Privacy notice

Last updated: October 2026

In this privacy notice, Calamar Agency ("Calamar Agency", "we", "us"), an advertising and audiovisual production agency based in Puerto Vallarta, Jalisco, Mexico, is responsible for the personal data you provide through this website, our forms, WhatsApp, email and our social media. This notice is issued in accordance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties and other applicable regulations.

If you have any questions about this notice, write to info@calamaragency.com or call +52 322 216 8964.

1. Personal data we collect

  • Identification and contact: name, company or brand, job title, email, phone or WhatsApp and city.
  • Project information: service of interest, goals, approximate budget, dates, references, links to your website or social media, and the answers you give in our quote forms.
  • Billing data (only if you hire us): legal name, tax ID (RFC), tax address and tax regime.
  • Browsing data: IP address, device and browser type, pages visited and traffic source. Analytics and marketing cookies are only activated if you accept them (see our Cookie policy).
  • Image and voice: if you take part in a photo, video or aerial shoot we produce, your image or voice may be recorded. Its use is governed by the corresponding contract or image release.

We do not request sensitive personal data. Please do not send this type of information through our forms.

2. How we use your data

Primary purposes (needed to serve you)

  • Answering your messages and information requests.
  • Preparing and sending tailored quotes and proposals.
  • Providing the services you hire: video and photo production, drone aerials, web design, branding, social media, digital advertising, SEO and our other agency services.
  • Coordinating shoots, deliveries, revisions and project communication.
  • Issuing invoices, processing payments and meeting legal and tax obligations.

Secondary purposes (optional)

  • Sending you agency news, promotions, content and case studies.
  • Asking for your feedback or inviting you to leave a review.
  • Showing the work we did for your brand in our portfolio, website and social media, always with your permission.
  • Producing statistics to improve our website and campaigns.

If you do not want us to use your data for secondary purposes, email info@calamaragency.com with the subject "Secondary purposes". Saying no will not affect the services you request.

3. Who we share your data with

We do not sell or rent your personal data. We rely on providers that process it on our behalf under confidentiality obligations, for example:

  • Web hosting and email (Hostinger).
  • Google tools (Workspace, Analytics, Ads and Maps), Meta tools (Facebook, Instagram, WhatsApp and Meta Pixel) and HubSpot (customer relationship management).
  • Design, editing and cloud storage platforms we use to produce and deliver your project.
  • E-invoicing services and banks or payment processors.

Some of these providers may be located outside Mexico. We may also share data when required by law or by a competent authority, or when necessary to establish, exercise or defend a right.

4. Your ARCO rights and withdrawing consent

You have the right to Access your data, Rectify it if it is inaccurate, Cancel it when you believe it is no longer needed and Object to its use for specific purposes. You may also withdraw any consent you have given us.

To exercise these rights, email info@calamaragency.com with:

  1. Your full name and a way to reply to you.
  2. A copy of your official ID (or your legal representative's ID and proof of representation).
  3. A clear description of the right you wish to exercise and the data involved.
  4. Any document that helps us locate your data.

We will reply within 20 business days at most. If your request is granted, we will carry it out within the following 15 business days.

5. Limiting the use of your data

You can stop receiving promotional messages at any time using the unsubscribe link in our emails, or by asking us on WhatsApp or by email.

6. Retention and security

We keep your data only as long as needed for the purposes described and to meet our legal and tax obligations. We apply reasonable administrative, technical and physical safeguards: encrypted connections (HTTPS), password-protected access and access limited to the team working on your project.

7. Minors

Our website and services are aimed at businesses and adults. We do not knowingly collect data from minors. When a production includes minors, authorization from their parent or guardian is required.

8. Cookies and similar technologies

We use necessary cookies to make the site work and, only with your consent, analytics and marketing cookies. You can accept, reject or change your choice at any time from "Cookie preferences" in the footer. See the details in our Cookie policy.

9. Changes to this notice

We may update this notice due to legal changes or changes in our services or practices. The current version will always be published on this page with its last updated date.

If you believe your right to personal data protection has been violated, you may contact the competent authority.

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