Course 06 · Training

Digital marketing course for entrepreneurs

“Everything you need to launch and grow your business online.”

A complete course for entrepreneurs and salespeople: brand, social media, content, ads and digital sales in one program.

Calamar Agency, advertising and creative agency in Puerto Vallarta: the brand's squid works with a cinema camera, photo camera, drone, 360° camera, design tablet and laptop in front of Banderas Bay, showing the audiovisual production, photography, aerial shots and design we do in-house.
About the service

About the course

Digital marketing for entrepreneurs

The digital marketing course for entrepreneurs brings together everything essential to sell online: defining your brand, choosing your channels, creating content, advertising and serving your customers. It is the perfect starting point if you are just beginning or feel you do a bit of everything without a clear plan.

Step by step you will build your strategy: who you sell to, what makes you different and how to communicate it. Then we cover creating content with your phone and Canva, showing up on Google with your business profile, running your first ads and turning messages into sales.

We teach it in open groups for entrepreneurs and in-company for sales teams. By the end you will have a 90-day marketing plan tailored to your business.

How the course works

Each session combines a short explanation with hands-on exercises on your own brand. Before we start we run a quick diagnosis to understand your team's level and tailor the examples to your industry. Participants work with their phones, accounts and products, and at the end they receive support material, templates and a Q&A session. Every attendee also receives a certificate of participation.

Training from an agency that does it every day

What we teach is what we apply for our clients in services like SEO services. After the course we can keep supporting you with content production or monthly reviews. See all our training courses or request a training quote and we will send you the syllabus, duration and available dates.

Topics covered

  • Personal brand
  • Social media
  • Content
  • Ads
  • Google Business
  • Digital sales

What you will learn

  • Define your ideal customer and value proposition
  • Build a clear, memorable brand
  • Choose the right channels for your business
  • Create content with your phone and Canva
  • Show up on Google with your business profile
  • Run your first ads and sell on WhatsApp

Syllabus

Course modules

  1. Module 1
    Strategy and brand

    Ideal customer, value proposition and identity

  2. Module 2
    Social media and content

    What to post, where and how often

  3. Module 3
    Google and local presence

    Business profile, reviews and website

  4. Module 4
    Ads to get started

    Small budgets with measurable results

  5. Module 5
    Sales and 90-day plan

    WhatsApp, follow-up and your action plan

Who is it for?

  • Entrepreneurs starting their business
  • Independent salespeople and freelancers
  • Sales teams that want to sell online
  • Small local businesses

Formats and duration

In-company

We go to your offices and adapt the content to your team.

Live online

Interactive sessions on Zoom or Meet, from anywhere.

Open groups

For entrepreneurs who sign up on their own.

Duration: 12 hours · 3 sessions

Benefits for your business

  1. 01
    Clarity

    a 90-day plan built for your business

  2. 02
    Savings

    invest only in what works

  3. 03
    Confidence

    you understand each tool and its purpose

  4. 04
    Sales

    a simple system to attract and close customers

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