Course 04 · Training
Meta Ads and Google Ads course
“Every dollar invested in ads, working for your business.”
Learn to create, target and measure campaigns on Facebook, Instagram and Google to get more customers with your budget.
About the course
Meta Ads and Google Ads
The Meta Ads and Google Ads course teaches your team to stop "boosting posts" at random and create campaigns with clear goals, well-defined audiences and measurable results, using real examples from Puerto Vallarta and Riviera Nayarit businesses.
We cover setting up Ads Manager, choosing the right objective, targeting by location and interests, preparing creatives that work and connecting campaigns to WhatsApp or your website. Participants also learn to read the numbers: cost per message, cost per customer and return on investment.
At Calamar Agency we run campaigns for hotels, real estate firms and service businesses. In this course we share our method so your team invests with confidence and knows when to adjust, pause or scale an ad.
How the course works
Each session combines a short explanation with hands-on exercises on your own brand. Before we start we run a quick diagnosis to understand your team's level and tailor the examples to your industry. Participants work with their phones, accounts and products, and at the end they receive support material, templates and a Q&A session. Every attendee also receives a certificate of participation.
Training from an agency that does it every day
What we teach is what we apply for our clients in services like digital advertising. After the course we can keep supporting you with content production or monthly reviews. See all our training courses or request a training quote and we will send you the syllabus, duration and available dates.
Topics covered
- Meta Ads
- Google Ads
- Targeting
- Budget
- Creatives
- Metrics
What you will learn
- Set up Meta Ads Manager
- Choose the right objective for each campaign
- Target audiences by location, interests and customers
- Create ads that lead to WhatsApp or your website
- Google Ads and Google Business Profile basics
- Measure results and optimize your budget
Syllabus
Course modules
- Module 1Digital advertising basics
Goals, funnel and budget
- Module 2Meta Ads step by step
Campaigns, audiences and ads on Facebook and Instagram
- Module 3WhatsApp ads
Message campaigns that turn into sales
- Module 4Google Ads and Google Business
Show up when people search
- Module 5Measurement and optimization
Key metrics and when to adjust or scale
Who is it for?
- Marketing and sales teams
- Business owners already investing in ads
- Social media managers
- Entrepreneurs who want to sell online
Formats and duration
We go to your offices and adapt the content to your team.
Interactive sessions on Zoom or Meet, from anywhere.
For entrepreneurs who sign up on their own.
Duration: 8 hours · 2 sessions
Benefits for your business
- 01More customers
campaigns that generate messages and sales
- 02Control
you know what each customer costs
- 03Less waste
you fix what does not work in time
- 04Growth
you scale only what delivers results
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